There is always debates around the role of Product Owners versus those of Product Managers. Many present the idea that Product Managers are strategic while Product Owners are tactical, mainly focusing on writing users stories and managing the backlog of features per sprint. Is this true? looking at the responsibilities of Product Owners rom Scrum.org, There are two elements that stands out. 1. the Product Owner is accountable for the product and 2. he/she has ownership of the product. This means the individual would interact with customers and other stakeholders to define the vision of the product and then work with the scrum development teams to prioritize and deliver on this vision.
While Scrum does not speak directly about strategy, marketing, sales and other activities, it is pretty obvious that the Product Owner would be involved in these roles as the accountable party for product success. One cannot properly manage a backlog and prioritize features if not being fully involved in the strategic intent of the product. Ultimately, it's fairly clear that Product Owners are bona fide Product Managers and in fact more. An example is given of ex-Apple CEO Steve Jobs as the ultimate Product Owner. The following video provides a good overview of the product owner role..
What is your take on this debate? feel free to share your comments openly..
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