One of the best methodology available for product innovation is called the "Blue Ocean Strategy". In order to reduce trial and error with moving things forward the following is noted "Ninety percent of businesses fail within ten years. In almost any other context, that would be a shocking statistic. But it’s something the entrepreneurial community seems to accept as standard. If you want to minimize the randomness and trial and error in creating new market space, follow these five systematic steps so that you maximize the chances of hitting the bulls-eye."