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	<title>Larkland Morley's Professional Blog</title>
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		<title>Bearish Pressure Building on Atheros Communications Inc.; ATHR &#8211; Learning Markets</title>
		<link>http://www.larklandmorley.com/2010/08/13/bearish-pressure-building-on-atheros-communications-inc-athr-learning-markets/</link>
		<comments>http://www.larklandmorley.com/2010/08/13/bearish-pressure-building-on-atheros-communications-inc-athr-learning-markets/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 18:33:40 +0000</pubDate>
		<dc:creator>Larkland</dc:creator>
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		<description><![CDATA[Atheros Communications Inc. (ATHR) [Chart - Analysis - News] gained some ground during trading yesterday, but it appears there is some bearish pressure building up in the background. Looking at yesterday&#8217;s money flows, $1.49 million left the stock. Only $6.03 &#8230; <a href="http://www.larklandmorley.com/2010/08/13/bearish-pressure-building-on-atheros-communications-inc-athr-learning-markets/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p><strong>Atheros Communications Inc.</strong> (<strong>ATHR</strong>) [<a href="http://www.learningmarkets.com/index.php?option=com_content&amp;view=article&amp;id=12733&amp;Itemid=234&amp;company=Atheros-Communications&amp;ticker=ATHR">Chart</a> - <a href="http://www.learningmarkets.com/index.php?option=com_content&amp;view=article&amp;id=12733&amp;Itemid=234&amp;company=Atheros-Communications&amp;ticker=ATHR">Analysis</a> - <a href="http://www.learningmarkets.com/index.php?option=com_content&amp;view=article&amp;id=12733&amp;Itemid=234&amp;company=Atheros-Communications&amp;ticker=ATHR">News</a>] gained some ground during trading yesterday, but it appears there is some bearish pressure building up in the background. Looking at yesterday&#8217;s money flows, $1.49 million left the stock. Only $6.03 million flowed into the stock on uptick trades while $7.51 million flowed in on downtick trades&#8212;giving ATHR an up/down ratio of 0.51.</p>
<p>     tag.  *  * If you do not want to deal with the intricities of the noscript  * section, delete the tag (from &#8230; to ). On  * average, the noscript tag is called from less than 1% of internet  * users.  */&#8211;>    <a href="http://adserv.learningmetatrader.com/adv/www/delivery/ck.php?n=ad16545a&amp;cb=INSERT_RANDOM_NUMBER_HERE" target="_blank"><img src="http://adserv.learningmetatrader.com/adv/www/delivery/avw.php?zoneid=17&#038;cb=INSERT_RANDOM_NUMBER_HERE&#038;n=ad16545a" border="0" alt="" /></a></p>
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<td>  <a href="http://ad.doubleclick.net/jump/invc.learningmarkets/news_bottom;kw=;kval=news;kval=stocks;kval=options;kval=forex;tile=4;sz=300x250,300x600;ord=123456789?" target="_blank" />
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<p>The question is, will ATHR continue rising or will increasing bearish sentiment help turn things around and start pushing the stock price lower? ATHR has lost 6.88% during the past month and is currently trading below its 20-day, 50-day and 200-day moving averages.</p>
<p> Watching money flows can provide traders with a glimpse into investor sentiment. When money flows are positive&#8212;more money is flowing in on uptick trades than is on downtick trades&#8212;it shows traders are confident the stock price is going to continue rising. When money flows are negative&#8212;more money is flowing in on downtick trades than is on uptick trades&#8212;it shows traders are confident the stock price is going to continue falling.</p>
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</p>
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<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://lmorley.posterous.com/bearish-pressure-building-on-atheros-communic">Larkland Morley&#8217;s posterous</a>  </p>
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		<title>Train your customers</title>
		<link>http://www.larklandmorley.com/2010/08/13/train-your-customers/</link>
		<comments>http://www.larklandmorley.com/2010/08/13/train-your-customers/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 05:33:49 +0000</pubDate>
		<dc:creator>Larkland</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[« Accept all substitutes &#124; Blog Home &#124; Are you a bullfrog in a china shop? » Train your customers Yes, you can train them. By rewarding some behaviors over others, by keeping some promises not others, by having some &#8230; <a href="http://www.larklandmorley.com/2010/08/13/train-your-customers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>  	<a href="http://sethgodin.typepad.com/seths_blog/2010/08/accept-all-substitutes.html">« Accept all substitutes</a> |  	<a href="http://sethgodin.typepad.com/seths_blog/">Blog Home</a>  	| <a href="http://sethgodin.typepad.com/seths_blog/2010/08/are-you-a-bullfrog-in-a-china-shop.html">Are you a bullfrog in a china shop? »</a>  </p>
<div>
<h3>Train your customers</h3>
<div>
<div>
<p>Yes, you can train them. By rewarding some behaviors over others, by keeping some promises not others, by having some expectations instead of others, you get the audience you deserve. Some things you can train customers to do:</p>
<ul>
<li>Be respectful</li>
<li>Be patient</li>
<li>Keep their satisfaction to themselves</li>
<li>Be selfish</li>
<li>Be focused on a superstar</li>
<li>Demand personal service</li>
<li>Be calm</li>
<li>Never settle for the current iteration</li>
<li>Be cheap</li>
<li>Embrace acceptance</li>
<li>Spread the word</li>
<li>Expect pampering</li>
<li>Demand free</li>
<li>Be eager to switch brands to save a buck</li>
<li>Value and honor long-term loyalty</li>
<li>Be skeptical</li>
</ul>
<p>  The customers you fire and those you pay attention to all send signals to the rest of the group.  		</p></div>
</p></div>
<div>
<p>  				<span>Posted by Seth Godin on August 04, 2010</span> <span>|</span> <a href="http://sethgodin.typepad.com/seths_blog/2010/08/train-your-customers.html">Permalink</a>  			</p>
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<h3>TrackBack</h3>
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<p>  	<a href="http://sethgodin.typepad.com/seths_blog/2010/08/accept-all-substitutes.html">« Accept all substitutes</a> |  	<a href="http://sethgodin.typepad.com/seths_blog/">Blog Home</a>  	| <a href="http://sethgodin.typepad.com/seths_blog/2010/08/are-you-a-bullfrog-in-a-china-shop.html">Are you a bullfrog in a china shop? »</a>  </p>
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<p>Great Stuff to read up..</p>
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<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://lmorley.posterous.com/train-your-customers">Larkland Morley&#8217;s posterous</a>  </p>
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		<title>Foundation elements for modern businesses</title>
		<link>http://www.larklandmorley.com/2010/08/13/foundation-elements-for-modern-businesses/</link>
		<comments>http://www.larklandmorley.com/2010/08/13/foundation-elements-for-modern-businesses/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 04:22:38 +0000</pubDate>
		<dc:creator>Larkland</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Business ideas]]></category>

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		<description><![CDATA[« Exploration and the risk of failure &#124; Blog Home Foundation elements for modern businesses When you sit down to dream up a new business, you can imagine a world without constraints. Or you can choose to build in fundamental &#8230; <a href="http://www.larklandmorley.com/2010/08/13/foundation-elements-for-modern-businesses/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p><a href="http://sethgodin.typepad.com/seths_blog/2010/08/exploration-and-the-risk-of-failure.html">« Exploration and the risk of failure</a> |  	<a href="http://sethgodin.typepad.com/seths_blog/">Blog Home</a></p>
<div>
<h3>Foundation elements for modern businesses</h3>
<div>
<div>
<p>When you sit down to dream up a new business, you can imagine a world without constraints. Or you can choose to build in fundamental pieces that will make it more likely your idea will pay off.</p>
<p>Here are some fundamental pieces of most new successful businesses. The goal is to build these elements into the very nature of the business itself, not just to tack them on. For example, the Scotch tape people at 3M can&#8217;t do #5, because of the structure of retail distribution and the way they mass produce and can&#8217;t track who is buying what.</p>
<p>You can live without some of these, but go in with your eyes open if you do:</p>
<ol>
<li>Build in virality. Consider: Groupon.</li>
<li>Don&#8217;t sell a product that can be purchased cheaper at Amazon.</li>
<li>Subscriptions beat one-off sales.</li>
<li>Try to create an environment where your customers are happier when there are other customers doing business with you (see #1).</li>
<li>Treat different customers differently.</li>
<li>Generate joy, don&#8217;t just satisfy a need for a commodity.</li>
<li>Rely on unique individuals, not an easily copyable system.</li>
<li>Plan on remarkable experiences, not remarkable ads.</li>
<li>Don&#8217;t build a fortress of secrets, bet on open.</li>
<li>Unless there&#8217;s a differentiating business reason, use off the shelf software and cheap cloud storage.</li>
<li>The asset of the future is the embrace of a tribe, not a cheaper widget.</li>
<li>Match expenses to cash flow&#8211;don&#8217;t run out of money, because it&#8217;s no longer 1999.</li>
<li>Create scarcity but act with abundance. Free samples create demand for the valuable (but not unlimited) tier you offer.</li>
<li>Tell a story, erect a mythology, walk the walk.</li>
<li>Plan on obsolescence (of your products, not your customers).</li>
</ol>
<p><span style="font-size: 12px;">Notes:</span><span style="font-size: 12px;"><br />
</span></p>
<p><span style="font-size: 12px;">3. The cost of selling a subscription to your product or service is not a lot higher than the cost of selling just one, but you benefit by having sales you can count on at low cost. Your customers benefit because you depend on them more and they save time.</span></p>
<p><span style="font-size: 12px;"> </span><span style="font-size: 12px;">5. Everyone has different needs and expectations and resources. The internet lets you tell people apart and give them what they need.</span></p>
<p><span style="font-size: 12px;"> </span><span style="font-size: 12px;">7. AKA as Linchpins.</span></p>
<p><span style="font-size: 12px;"> </span><span style="font-size: 12px;">9. If you&#8217;re building a business on trade secrets or lack of information among your customers, you&#8217;re trying to fill a leaky bucket. Far easier to bet on the more people know, the better you do.</span><span style="font-size: 12px;"><br />
</span></p>
<p><span style="font-size: 12px;">10. Because cheap software and the cloud are going to continue to get cheaper, and custom work that&#8217;s worth anything is going to continue to get more expensive.</span><span style="font-size: 12px;"><br />
</span></p>
<p><span style="font-size: 12px;">12. The best people to fund your growth are your customers.</span></p>
<p><span style="font-size: 12px;">13. When the marginal cost of an interaction approaches zero, you benefit by creating plenty of them.</span></p>
<p><span style="font-size: 12px;"><span style="font-size: 12px;">14. </span>We can tell.</span></p>
</div>
</div>
<div>
<p><span>Posted by Seth Godin on August 12, 2010</span> <span>|</span> <a href="http://sethgodin.typepad.com/seths_blog/2010/08/foundation-elements-for-modern-businesses.html">Permalink</a></p>
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<h3>TrackBack</h3>
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<p>Listed below are links to weblogs that reference <a href="http://sethgodin.typepad.com/seths_blog/2010/08/foundation-elements-for-modern-businesses.html">Foundation elements for modern businesses</a>:</p>
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<p><a href="http://sethgodin.typepad.com/seths_blog/2010/08/exploration-and-the-risk-of-failure.html">« Exploration and the risk of failure</a> |  	<a href="http://sethgodin.typepad.com/seths_blog/">Blog Home</a></p>
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<p>This is excellent information</p>
</div>
<p style="font-size: 10px;"><a href="http://posterous.com">Posted via email</a> from <a href="http://lmorley.posterous.com/foundation-elements-for-modern-businesses">lmorley&#8217;s posterous</a></p>
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		<title>Turning your Ipad into a Laptop</title>
		<link>http://www.larklandmorley.com/2010/07/18/turning-your-ipad-into-a-laptop/</link>
		<comments>http://www.larklandmorley.com/2010/07/18/turning-your-ipad-into-a-laptop/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 17:44:14 +0000</pubDate>
		<dc:creator>Larkland</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[ipad case]]></category>
		<category><![CDATA[ipad laptop]]></category>
		<category><![CDATA[ipad typing]]></category>

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		<description><![CDATA[If you are planning to buy an IPAD as I am, then this is a cool gadget to convert it into a laptop configuration for some functions such as typing documents, taking notes in a meeting.  <a href="http://www.larklandmorley.com/2010/07/18/turning-your-ipad-into-a-laptop/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I have no intention to make money on this Post. If you are planning to buy an IPAD as I am, then this is a cool gadget to convert it into a laptop configuration for some functions such as typing documents, taking notes in a meeting. When you want to read, watch movies or other functions you can just use the original IPAD as is.</p>
<p>Check out the Clam Case here &#8211; <a href="http://bit.ly/b5Qeca">Clam Case Site</a></p>
<p>Enjoy!!</p>
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		<title>Understanding the Law of Attraction</title>
		<link>http://www.larklandmorley.com/2010/06/17/understanding-the-law-of-attraction/</link>
		<comments>http://www.larklandmorley.com/2010/06/17/understanding-the-law-of-attraction/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 02:32:02 +0000</pubDate>
		<dc:creator>Larkland</dc:creator>
				<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[law of attraction]]></category>
		<category><![CDATA[path to success]]></category>
		<category><![CDATA[personal motivation]]></category>

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		<description><![CDATA[Now what can you make of this? I think the first thing that's most important is to understand yourself. I don't think abundance means having a lot of material things actually. In fact many times you see people and it seem that their Car and houses worth more than they do. It makes sense to find yourself first terms of being comfortable with you as you are and then let things play out. <a href="http://www.larklandmorley.com/2010/06/17/understanding-the-law-of-attraction/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The term law of Attraction is all over the place and I think in general while its a very good concept once you understand it. However, I do not believe its well communicated in terms of reality. It basically mean whatever you believe will come to you. Now if you leave it that way, then you have to wonder how does things get manifested.</p>
<p>To use some biblical language in this, it comes down to the context of faith which is defined in Hebrews 11:1. Please note that faith can be positive or negative depending which way you apply. The next important element not fully mentioned in the buzz has to do with action and before we go into details, we look at James 2:14-20, which basically says that you need action with your belief or faith.</p>
<p>Lets get back to more secular language for clarify. What law of attraction really is saying is that whatever your mind is focus on will happen in your life and this is very true. This means you will act based on that thinking. This means if you want to check yourself real quick in terms of your mindset, just look at what you do most of the time.</p>
<p>Now, what can you make of this? I think the first thing that&#8217;s most important is to understand yourself. I don&#8217;t think abundance means having a lot of material things actually. In fact many times you see people and it seem that their Car and Houses are worth more than they do. It makes sense to find yourself first in terms of being comfortable with you as you are and then let things play out.</p>
<p>Now to finish off, the word attraction is good as it means that you kind of attract the way life works out for you by your actions. If you live a dangerous life with the wrong company and peers, then chances are you will meet those things that happen because of that choice. In the end its what motivates you to act or not. If you are not taking any action in your life then you will obviously have the results of that in itself.</p>
<p>Once you feel that you need to change something in your life, the most logical thing is to come up with a logical plan. For example, lets say you want to tour the world without worries, then you need some degree of money to do this. Now you may not have anything in that regards now but it means you need to take some incremental actions to get to that point. The total amount you want won&#8217;t manifest itself because you just considered it. What it means is that you take action and by do such, things will converge. Yes, you may get help from others much faster but I do think the bulk of it comes from you taking some action or the other.</p>
<p>The whole concept is great but I think the most important thing to attract to yourself is the feeling of peacefulness.</p>
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		<title>Self-mastery for true Success</title>
		<link>http://www.larklandmorley.com/2010/06/11/self-mastery-for-true-success/</link>
		<comments>http://www.larklandmorley.com/2010/06/11/self-mastery-for-true-success/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 19:40:58 +0000</pubDate>
		<dc:creator>Larkland</dc:creator>
				<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[fear of life]]></category>
		<category><![CDATA[real success]]></category>
		<category><![CDATA[self mastery]]></category>

		<guid isPermaLink="false">http://www.larklandmorley.com/?p=164</guid>
		<description><![CDATA[I always believe in the concept of seek and you shall find. This post will be short as I do not want to do injustice to the concept. But we always talk about success which in itself is good, but somethings we don't seem to have a very good reason be successful except to compete with others for attention or recognition. To change that paradigm, Don Miguel  Ruiz presents a book called "The four Agreements". <a href="http://www.larklandmorley.com/2010/06/11/self-mastery-for-true-success/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I always believe in the concept of seek and you shall find. This post will be short as I do not want to do injustice to the concept. But we always talk about success which in itself is good, but somethings we don&#8217;t seem to have a very good reason be successful except to compete with others for attention or recognition. To change that paradigm, Don Miguel  Ruiz presents a book called &#8220;The four Agreements&#8221;. The central theme of this book is self-love which every one will say; whats the big deal? I love myself. No, its deeper than that. For example, if you put on some very good clothes, well groomed and walk down the street and several persons look at you and say you are so ugly etc. Most people would get so disturbed and either retaliate or feel bad inside. In this book, he is saying that you should not even think about it. Of course it will take time to get to that point but think of it really. Why should someone else expectation or standard dictate how you act or see yourself? We do this every day..</p>
<p>This does not mean you will not need to achieve things but you would do it for the right reason. One of the agreements is to do your best at all times. This is where action comes in as no manifestation can happen without action. The other side to this is that you can  focus on what really brings out the best in you. Who knows you could be the best singer around but because of self doubt you did not explore further.</p>
<p>Too often we focus on success in the context of material possessions, we should look at success in terms of mastering ourselves and achieving true happiness from within.</p>
<p>Anyway, the book can be found on amazon.com but check out their website at <a href="http://www.miguelruiz.com/index.php">Don Miguel Ruiz</a> Site for more details.</p>
<p>This is really great stuff.</p>
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		<title>Decoding Success and Motivational Programs</title>
		<link>http://www.larklandmorley.com/2010/06/02/decoding-success-and-motivational-programs/</link>
		<comments>http://www.larklandmorley.com/2010/06/02/decoding-success-and-motivational-programs/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 20:34:35 +0000</pubDate>
		<dc:creator>Larkland</dc:creator>
				<category><![CDATA[Personal Development]]></category>

		<guid isPermaLink="false">http://www.larklandmorley.com/?p=155</guid>
		<description><![CDATA[In the end, the key to get from all of these is that you have a great potential which means you should change for the worrisome and can't do attitude to a world of possibilities. Now this possibility could take time to happen based on your circumstances but you need to realize that moving in a certain direction is critical. <a href="http://www.larklandmorley.com/2010/06/02/decoding-success-and-motivational-programs/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Having studied the motivational seminar market over the last few years, I have to share my view of these and the chances they have of really helping people. I tend to break these down into basically Motivational and Action strategies Camps. Some of them does try to blend the two but for this post, I will look at the strategies mostly as separate.</p>
<p><strong>Motivational Strategies</strong></p>
<p>The majority of training and seminars out there that speaks about success generally falls into the arena of motivational at least for me. The big names such as Tony Robbins and the likes tries to speak about how you can do better. On the one hand, it may be hard to hold a motivational speaker to anything as in the end, its always dependent on you. This is why most presenters focus on this side things for legal and long term business point of view.</p>
<p>What can you get from this motivational phase? generally this is where you get the zest for life to be more positive about things, to think that you can be anything that you want in life. In fact if you don&#8217;t get this aspects right, the other stage may not go well for you.  The next important lesson at this stage is how to look at failures. Most times people approach this thing as smooth ride but not prepared for setbacks especially related to failures etc. They need to see failure as feedback. There is something that will work but you have to be willing to take action and learn from the actions.</p>
<p>In the end, motivation should get you to think big. To put some of my religious belief into this argument, I believe God made us to be God ourselves. This means we can get the whole universe if we do what is right in our lives. Notice that CEOs and executives are not pound for pound the brightest people in any organization but they had the confidence to step up to the plate.</p>
<p><strong>Action Strategies</strong></p>
<p>These programs are focused on specific strategies to generate wealth. A good example would be Donald Trump and Robert Kiyosaki with their focus on Real Estate strategies. This one is harder to pin down for each individual as its the stage where you should focus on what you really love.</p>
<p>The main thing to get out of these programs is how to go about starting a venture and managing it. The key is to learn leveraging. The bigger you want to get,  the more leverage you need to have. This leverage is in terms of skill people and capital.</p>
<p>You can approach action strategies in two ways. The first is in the context of you being actively involved in a venture to bring it to realization and it becomes part of your everyday life. Example of this is when you decide you want to be CEO of a company, you need to do things that will allow you to make strides within the company or the industry. The second approach is where your general interest does not make money itself but you need some means to generate an income. This is basically approaching ventures as an investor so to speak.</p>
<p>Summary:</p>
<p>In the end, the key to get from all of these is that you have a great potential which means you should change for the worrisome and can&#8217;t do attitude to a world of possibilities. Now this possibility could take time to happen based on your circumstances but you need to realize that moving in a certain direction is critical.</p>
<p>All of this needs to be done in a moral context. Don&#8217;t try to sell ice to Eskimos as something else or trade illegal drugs etc.  Do all you want to do above broad and in fact you will feel much better spiritually with your success.</p>
<p>The one generic thing you can get from these is the discipline to succeed and develop habits that leads in that direction. lets be fair, sometimes success is just to feel good about yourself regardless of where you are in life.</p>
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		<title>Startup Business Modeling Presentation</title>
		<link>http://www.larklandmorley.com/2010/05/23/startup-business-modeling-presentation/</link>
		<comments>http://www.larklandmorley.com/2010/05/23/startup-business-modeling-presentation/#comments</comments>
		<pubDate>Sun, 23 May 2010 04:50:49 +0000</pubDate>
		<dc:creator>Larkland</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business modeling]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[startup planning]]></category>

		<guid isPermaLink="false">http://www.larklandmorley.com/?p=149</guid>
		<description><![CDATA[Great presentation on business modeling on starting your business <a href="http://www.larklandmorley.com/2010/05/23/startup-business-modeling-presentation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>This is really cool stuff on how to plan out your start-up business.</p>
<div id="__ss_1961639" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Eric Ries leanstartup at Berkeley/Columbia" href="http://www.slideshare.net/sblank/eric-ries-leanstartup-at-berkeleycolumbia">Eric Ries leanstartup at Berkeley/Columbia</a></strong><object id="__sse1961639" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=20090905leanstartupberkeleycolumbia-090906232225-phpapp02&amp;stripped_title=eric-ries-leanstartup-at-berkeleycolumbia" /><param name="name" value="__sse1961639" /><param name="allowfullscreen" value="true" /><embed id="__sse1961639" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=20090905leanstartupberkeleycolumbia-090906232225-phpapp02&amp;stripped_title=eric-ries-leanstartup-at-berkeleycolumbia" name="__sse1961639" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more presentations from <a href="http://www.slideshare.net/sblank">steve blank</a>.</div>
<div style="padding: 5px 0 12px;">Here is a another follow up one with practical experience.</div>
</div>
<div id="__ss_3953719" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="5 stages of xobni's growth and 5 pivots along the way" href="http://www.slideshare.net/brezina/5-stages-of-xobnis-growth-and-5-pivots-along-the-way">5 stages of xobni&#8217;s growth and 5 pivots along the way</a></strong><object id="__sse3953719" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=steveblankclasspreso-100503173547-phpapp01&amp;stripped_title=5-stages-of-xobnis-growth-and-5-pivots-along-the-way" /><param name="name" value="__sse3953719" /><param name="allowfullscreen" value="true" /><embed id="__sse3953719" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=steveblankclasspreso-100503173547-phpapp01&amp;stripped_title=5-stages-of-xobnis-growth-and-5-pivots-along-the-way" name="__sse3953719" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/brezina">Matt Brezina</a>.</div>
</div>
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		<title>Becoming an Expert &#8211; one hour a day.</title>
		<link>http://www.larklandmorley.com/2010/05/20/becoming-an-expert-one-hour-a-day/</link>
		<comments>http://www.larklandmorley.com/2010/05/20/becoming-an-expert-one-hour-a-day/#comments</comments>
		<pubDate>Thu, 20 May 2010 03:21:05 +0000</pubDate>
		<dc:creator>Larkland</dc:creator>
				<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[become expert]]></category>
		<category><![CDATA[personal growth]]></category>
		<category><![CDATA[personal success]]></category>

		<guid isPermaLink="false">http://www.larklandmorley.com/?p=147</guid>
		<description><![CDATA[How to become an expert on what you love. <a href="http://www.larklandmorley.com/2010/05/20/becoming-an-expert-one-hour-a-day/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Found this great motivational video on how you could easily become an expert by sparing one hour per day. Check it out &#8211; <a href="http://video.success.com/video/cathcarts/">One hour a Day</a>. This means with this approach you would become an expert in 5 years maximum</p>
<p>Well, hope that helps to get you started.</p>
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		<title>Business Success = Prospects + Conversion!!</title>
		<link>http://www.larklandmorley.com/2010/05/16/business-success-prospects-conversion/</link>
		<comments>http://www.larklandmorley.com/2010/05/16/business-success-prospects-conversion/#comments</comments>
		<pubDate>Sun, 16 May 2010 06:26:34 +0000</pubDate>
		<dc:creator>Larkland</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[Conversion secrets]]></category>

		<guid isPermaLink="false">http://www.larklandmorley.com/?p=132</guid>
		<description><![CDATA[Despite how complex and challenging the business world may seem, it always come down to these two factors of getting prospects and converting them to buyers regardless of the business type. <a href="http://www.larklandmorley.com/2010/05/16/business-success-prospects-conversion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Regardless of what business you are in, it comes down to having clients looking at the product or service then converting them to paying customers. There are a lot factors around these two aspects and we will examine them here briefly.</p>
<p>Prospects &#8211; This comes in two stages. The first step is researching the market to determine what is the real demand like for the product and service. You will need this information to get things going in the first place. The next step is to actually reach your prospect and this is the bread and butter of the business for starts. This is where you advertise, use referrals and focus your business to grow its contact base. The important thing here is to know your ideal customer and where to find them.</p>
<p>Conversion &#8211; Once you get people to look at what you have to offer, you need them to take action in giving you money for products or services. In this case, you need to make the offer compelling relative to the market place, competition and value offered. The next step in the conversion process is to ensure repeat sales with existing customers.</p>
<p>Bear in mind also for conversion is the support aspects of things, now with the Internet if you have lousy support in place, new and existing customers will find out and your business is toast. It therefore means, you need to have good support as part of your business process.</p>
<p>All of these can be measured and tracked to see where your business is heading and how to optimize each process along the way. In terms of conversion, there is always the benefit to up-sell to previous buyers to improve your profitability long term.</p>
<p>Despite how complex and challenging the business world may seem, it always come down to these two factors of getting prospects and converting them to buyers regardless of the business type.</p>
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