Larkland Morley’s Professional Blog

Another short and quick post. Most times you may think that a business plan is aimed at sharing things with outsiders but actually at the initial stage, its much more important for you actually. Its important to convince yourself objectively that you really have a good grasp of what you are trying to do. If you want people or banks to invest into the venture you need to convince them that it makes sense. Now, it does not mean your business plan has to be perfect upfront but the overall trust should be there to make the pitch without too much effort.

Some keys I can share to help with this off the top of my head.

1. Market research – this is a critical piece to see if there will be a demand for the service or product that you have in mind. Also look at the competition in terms of whats being offered in that market. If its a physical business; which location would suit you better?

2. Value Creation – How will your business add value to customers, employees and owners/investors? This is important piece of delivering something that will take you to the next level.

3. Cashflow Projection – Even without too much details, the key to success is to generate cash as fast as possible. You could get millions in orders but how much of that is cash in the bank to at least pay the bills soonest?

4. Execution Strategy – This is a critical piece before you get into details of operations and tactics. What are the strategies you will use to succeed long term. As we speak, lots of large companies are failing as they don’t have strategy in place to guide them for the long term.

Those are a good start for now, we will look into more details as I dig more into a useful and effective business plan approach.

One Response to 'The Good Side of a Business Plan'

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1. Great points. There are tons of great reasons to write a business plan.

   1. Feedback.
   2. Investment money.
   3. Exit Strategy

   You could also use the plan to Enter a Business Plan Competition.

   

   Timothy Brown

   8 Dec 09 at 9:04 pm

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